Listen + Guide: Don’t just track your prospects, influence them
360-Degree Tracking. If you can’t see what people are doing, how will you follow up?
Track your leads to find how they are engaging with your website and all other marketing activities. Track the web pages they visit, the e-books they download, the emails they click, and much more. Score and engage them accordingly.
Lead tracking lets you see what products, services, and information your contacts are most interested in. Once you know that, you can follow up to convert more prospects.
Segment your lists effortlessly & find your most valuable leads
Create hyper-targeted and dynamic audience segments that update in real-time to support both lead analysis and campaign strategies.
Segment your prospects based on various factors – products they are interested in, their locations, demographics, how engaged they are with you, and more. Use this information to always maintain relevant messaging across all communication channels.
Everything you need to convert leads to deals
Your leads are almost never ready to buy immediately—it’s up to a sales rep to build a lead’s interest so that they can make a purchase. You have to stick with your lead at every stage of their journey and provide the right information to nurture them towards making an informed decision.
Design prospect journey workflows, automate communication across channels and notify sales teams accordingly – all at once.
Multiple channels, one platform for communication
Surface the best leads, communicate across channels of their choice, and personalize messages based on behavior and intent to catch their attention.
Push user engagement messages across channels like emails, SMS, whatsApp, web overlays, mobile notifications, web push notifications, in-app messages, facebook and Instagram.
Marketing Analytics. Get better at marketing every single day
Find out how each engagement channel is working for you, and invest efforts and resource wisely.
Understand how your users are engaging with your Automations, through analysis of opens, clicks, conversions, unsubscribe requests, etc. for each Automation.